Brand Campaign & playbook
The Nothing Compares campaign was created with a holistic design system in mind. It’s flexible and can be adapted to work across touchpoints such as social media, digital banners, video, print ads and more.
One of the advantages of this system is the numerous combinations of designs that can be created. It can be scaled up or down to accomodate the the photography to be showcased for each property.
The texture component behaves like a graphical piece and is pulled from a specific detail of the property. This gives the opportunity to highlight the details and finishes within a space and also fill out the grid layout when photography options are limited.